Denmark's webhotel market is one of Europe's most concentrated. On the confirmed-active .dk business book, control-plane concentration runs to an HHI of 2,074 (the moderate band), the top three owners hold nearly three-quarters of attributed relationships, and the effective field is about five providers.
Concentration depends on what you fold. The chart shows three readings of the same Denmark market: visible hosting infrastructure, ownership-folded control-plane (a consolidator's local brands counted as one owner), and the actor-pure market-power number that strips out CDN, SaaS-builder and DNS-infrastructure actors to leave hosting competitors only.
Denmark's hosting market runs on roughly about five effective providers — and the ownership-folded number is a floor, because owners we can't yet attribute only push it higher.
HHI runs 0–10,000; 1,500 and 2,500 are the conventional moderate and high thresholds. All three readings are on the confirmed-active .dk business book (457,070 classified domains), with ownership folded using the validated acquisition ledger — a lower bound: owners that are unledgered or hidden behind misconfigured nameservers are missed, so true concentration is at least this high.
Across the 189,862 confirmed-active Danish business sites we HTTP-enrich and fingerprint: 30.1% carry e-commerce tooling, 47.1% run analytics, and 3.7% sit on a detected website builder. Off the web layer, 15.0% of the full book runs modern hosted email.
Detection reads HTML/CNAME fingerprints — presence, not billing. The builder share is a floor: the catalog does catch some hoster-native editors (generator-tagged), but native builders that emit no markup fingerprint are undercounted, so a low builder number can mean "built local," not "less digital."
Of the 338,049 mail-carrying business domains, 67.3% publish SPF but only 37.9% do so with a spoof-rejecting hard fail; 41.8% publish DMARC, of which 20.3% enforce with p=reject and 16.5% publish monitoring-only p=none. Adoption is not enforcement — the gap between publishing a record and actually rejecting forged mail is where the risk lives.
Across 9 tracked Danish storefronts (captured weekly from in-country vantage points, shared-hosting category only), the median entry-tier price is €2.54/mo ex-VAT. Weight the same storefronts by how many businesses each platform actually serves and the price the average Danish customer meets is €3.10/mo — above the storefront median — the biggest platforms here price above the field.
— an intro price below renewal or explicit discount mechanics. That share is a floor: storefronts whose renewal price is not disclosed sit in the denominator.
Fewer than five tracked Danish storefronts publish a measurable renewal price, so we do not state a market renewal cliff — a median over three storefronts would be an anecdote, not a statistic. The thin disclosure is itself a finding: most Danish buyers cannot see the renewal price before they commit.
Pricing coverage: the tracked set represents 75.9% of Denmark's control-plane customer relationships. Prices are ex-VAT monthly EUR at ECB FX; medians are suppressed below five priced operators.
Danish buyers search webhotel at least as often as “hosting” — the local word is the market. Pages that only say “hosting” forfeit half the intent. We measure this from what Danish providers optimize their own pages for.
Measured local hosting vocabulary for Denmark: webhotel / hosting.
Every figure here is queryable through the HostingBrain connector. In Claude or any MCP-compatible assistant, this is the whole page in one prompt:
“Using HostingBrain, describe the Denmark hosting market: how concentrated is it (control-plane HHI and effective number of competitors, ownership-folded), how large is the confirmed-active business book, what do businesses run (CMS / e-commerce / builder adoption), what does entry shared hosting cost and how steep are renewal cliffs, and what is the SPF/DMARC posture? Keep it aggregate-level.”
Resolves to market_concentration, market_digitization,
technology_adoption, market_pricing and
email_security (all free tier). See definitions('hhi').
Reproduce this analysis: market_concentration,
market_digitization, technology_adoption, market_pricing and
email_security return every figure above for Denmark and every other European market — on
the free tier. Named provider shares and price ladders: market_structure,
pricing_profile (Pro).
Ask the follow-up yourself. HostingBrain answers questions like this — with the date, denominator and caveats attached — inside Claude and any MCP-compatible assistant.