Denmark's webhotel market reads as competitive on the shelf and concentrated on the contract. On the .dk active-domains book, hosting-relationship concentration — hosting competitors only, with CDN, SaaS-builder and DNS-infrastructure actors excluded — runs to an HHI of 2,585, above the 2,500 line regulators treat as HIGH concentration: about 3.9 effective owners of the customer relationship, against about 5.4 effective infrastructures. Counting infrastructures instead of owners does not dissolve it — the infrastructure reading is itself moderately concentrated at an HHI of 1,840: Danish concentration is not an artefact of shared infrastructure, it shows up whichever way you count.
“Concentration” is three different questions, and they have three different answers. Hosting-relationship HHI (2,585) measures economic market power — who owns the customer relationship — counting hosting competitors only. Hosting-infrastructure HHI (1,840) measures where the workloads actually run. Control-plane HHI (2,033) measures the combined ecosystem, and deliberately includes CDN, SaaS-builder and DNS-infrastructure actors alongside hosting groups.
Read as market power, Denmark runs on about 3.9 effective owners of the customer relationship; read as infrastructure, the same book spreads across about 5.4 effective hosting infrastructures — a 1.4× gap between who runs the servers and who holds the contract: the market is thinner at the contract than at the rack. Shares follow the same split: the top three owners hold 74.9% of customer relationships, while the top three infrastructures carry 67.5% of the workloads, and on the wider control plane — which also counts CDN, SaaS-builder and DNS actors — the top three come to 72.3%.
Storefront by storefront Denmark looks flat-priced — 5 of 11 tracked storefronts display one plain recurring price — but count customers instead of storefronts and the renewal the typical Danish customer meets is 4.5× the first year.
All three readings are drawn from the .dk active-domains book (383,675 active domains) and are ownership-folded — a lower bound. Each reading is renormalised over its own actor set. How the bands and the three readings work.
Across the 173,147 active Danish business sites whose pages we measure and fingerprint: 28.7% carry e-commerce tooling, 47.3% run analytics, and 4.0% sit on a detected website builder. Off the web layer, 16.1% of the full Danish book runs modern hosted email.
Presence, not billing; the builder share is a floor. How technology detection works.
Of the 368,493 mail-carrying business domains, 68.4% publish SPF but only 38.3% do so with a spoof-rejecting hard fail. 43.2% publish DMARC — 21.1% with an enforcing p=reject, 17.1% monitoring-only p=none, both shares of the same mail-carrying book, so enforcement reaches 26.1% of it. Adoption is not enforcement. How to read email posture.
Across 11 tracked Danish storefronts, the median entry-tier price is €2.68/mo ex-VAT. Weight the same storefronts by how many businesses each platform actually serves and the price the average Danish customer meets is €3.88/mo — above the storefront median: among the storefronts we price, which together hold 50% of this market's hosting relationships, the larger platforms price above the field.
— a floor, since storefronts that never disclose a renewal price sit in the denominator.
The median measured renewal cliff in Denmark is 4.9× — the typical teaser storefront re-prices 4.9-fold at the first renewal — and the steepest measured cliff in the market is 26.3×. Weight the same storefronts by the customer relationships each serves and the cliff the average Danish customer meets is 4.5×. Renewal visibility is better than the storefront count suggests: among the storefronts we price, which hold 50% of this market's hosting relationships, those serving 93.6% of captured Danish customer relationships publish their renewal price on the page. Per-operator price ladders are in the product.
The tracked set represents 80.7% of the Danish control-plane customer relationships. Price snapshot 2026-09-14; prices are captured on their own cadence. How prices are captured, normalised and suppressed.
Danish buyers search webhotel at least as often as “hosting” — the local word is the market. Pages that only say “hosting” forfeit half the intent. We measure this from what Danish providers optimize their own pages for.
Measured from Danish storefronts, sized by how many providers use each term.
The two terms buyers search most: webhotel / hosting. How this is measured.
Every figure here is queryable through the HostingBrain connector, free tier. In Claude or any MCP-compatible assistant, this is the whole page in one prompt:
“Using HostingBrain, describe the Denmark hosting market: how concentrated is it — give me the actor-pure hosting-relationship HHI and effective owners for market power, and the hosting-infrastructure and control-plane readings beside it, ownership-folded — how large is the active-domains book, what do businesses run (CMS / e-commerce / builder adoption), what does entry shared hosting cost and how steep are renewal cliffs, and what is the SPF/DMARC posture? Keep it aggregate-level.”
Ask the follow-up yourself. HostingBrain answers questions like this — with the date, denominator and caveats attached — inside Claude and any MCP-compatible assistant. Named provider shares and per-operator price ladders are on Pro.