The European hosting market, answerable.

A handful of holding companies now own European hosting — hundreds of local brands, a few balance sheets, and control that isn't obvious from the outside. HostingBrain maps who owns whom and who actually hosts what — inside Claude or any MCP-compatible assistant — with the date, denominator and caveats on every answer.

285M+web-provisioned (global)
126M+web-active
35M+confirmed-active

Every domain, placed on a spectrum: web-provisionedresolves to real hosting (parking & forwarding placeholders stripped out) → confirmed-active business domain. The floor is domain-level — a classification, not a count of companies or legal entities — and headline claims use it, never the ceiling. The denominator travels with every number.

108 validated M&A events tracked · weekly refresh, calibrated against public registry totals · snapshot 2026-07-05

Get free access How it works

Ask it what you'd ask a research team

“Who is consolidating the EU hosting market, and how fast?” Every consolidator group side by side — footprint, book quality, PE sponsor, acquisition history, hosting-vs-SaaS deal mix.
“Profile this operator: ownership, footprint, activity mix, and caveats.” Footprint, geography, infrastructure cohesion, ownership evidence from a curated press ledger, dead-page share, industry mix, churn.
“Which operators in a selected market have integrated hosting footprints?” Independence and integration scored from infrastructure cohesion, cross-checked against ownership data and the acquisition ledger — the screening layer for outside-in market mapping.
“How has the hosting-to-SaaS acquisition mix changed over time?” A dated, source-linked deal timeline: non-hosting acquisitions rose from a trickle in 2021 to a wave by 2025 — the shape of the industry moving up-stack.

Built for the analyst's second question

Dashboards answer the questions someone pre-modelled. Hosting markets rarely fit a clean grid — the question that matters is usually the second or third: Is that real hosting or parked inventory? Did ownership change without an infrastructure migration? Is this growth market-wide or operator-specific? HostingBrain is built for that follow-up: you ask in your own words and keep drilling, each answer carrying its denominator, attribution layer and caveats.

A typical chain, in one conversation:

  1. Which groups are consolidating hosting in Denmark, and how fast?
  2. For each — full control-plane book vs confirmed-active — which number am I looking at?
  3. Which of those operators run their own infrastructure, and which resell?
  4. Which ownership links are press-ledger-validated, and which are inferred?
  5. What caveats apply before this goes in a memo?

Built for outside-in diligence and market mapping — PE & family-office screening, advisor diligence, operator competitive intelligence, post-acquisition integration visibility, and product/strategy trend tracking — inside the AI assistant your team already uses, not one more dashboard to log into.

Why domain counts mislead

The same "hosting footprint" looks radically different depending on the denominator. Illustrative archetypes below — the named, ranked table (and per-group ownership, book quality and dynamics) is in the product, under acceptable-use terms.

operator archetype full book confirmed-active live share
European platform consolidator1–3M0.7–2M60–80%
Regional integrated hoster100k–500k60k–350k50–85%
Portfolio-heavy operator500k–2M50k–300k10–30%

A domain book and an active-hosting footprint are different things, and the ratio varies widely by operator type — which is why raw domain counts overstate some and understate others. Confirmed-active is a floor: operators that serve their customers on third-party cloud can be undercounted by infrastructure attribution, so we state that as a caveat rather than mistake it for a low hosting business. Snapshot 2026-07-05.

See it answer

Not mockups — actual product output from the current snapshot, restyled for the page. Market structure is shown openly; forward-looking and provider-level intelligence is redacted here and named in the product.

How has the hosting-to-SaaS acquisition mix changed over time?
20196202022021720223202362024102025152026 YTD10
core hosting & domains adjacent SaaS / cloud / website tools
Adjacent deals (SaaS, cloud, website tools) were near-zero through 2023, then overtook core hosting and domains in 2025 — the market buying up-stack. 2026 is year-to-date (faded bar). chart = dated consolidator-group transactions from 2019 onward; the full validated, source-linked ledger holds 108 events, including undated and pre-2019 ones — so chart counts are a floor
actual output · snapshot 2026-07-05
Show me the ledger is real — a few source-linked examples.
A sample from the validated European consolidation ledger (public sources shown; the full ledger stays in the product):
yearacquirer grouptargetcategorysource
2020group.oneHostnethosting / domainscompany release
2024team.blueLoopia Grouphostingcompany release
2024Miss GroupDomeneshopdomains / registrarindustry press
2025World Host GroupA2 HostinghostingPR Newswire
2025team.blueAssoConnectSaaScompany release
acquisition_ledger · 5 of 108 validated, source-linked events · each row carries its source URL in the product
actual output · snapshot 2026-07-05
How are AI-generated website builders (Lovable and similar) changing hosting demand?
Adoption of AI-generated website builders is uneven across European hosting groups: platform-first hosts show materially stronger capture than registrar-led, parking-heavy books. HostingBrain tracks this as an emerging signal — named-provider and tool-level detail is available to authenticated customers under acceptable-use terms. technology_adoption × consolidation_landscape · European depth, benchmarked globally · provider names unlock in the product
actual output · snapshot 2026-07-05
Why can a group with a huge domain book have a smaller active-hosting footprint than a smaller rival?
Because a domain book and an active-hosting footprint are different things. Much of a large control-plane book is parked or forwarding — and we can see it: those domains resolve to shared parking and forwarding IPs whose reverse-DNS names the operator. A platform-first consolidator's smaller book is mostly live sites on its own infrastructure. We separate the two — and where a group serves customers on third-party cloud, we flag that its live footprint is undercounted rather than call it zero. consolidation_landscape · control-plane book vs live hosting, with a stated cloud-attribution caveat
methodology illustration · snapshot 2026-07-05
How does ownership hide from infrastructure analysis?
Take a Nordic registrar acquired by a larger group in 2024 that still runs on separate, brand-level infrastructure. DNS or ASN analysis alone would miss the relationship entirely — the servers never changed hands. HostingBrain resolves it through a validated acquisition ledger plus control-plane mapping, so buy-and-hold ownership surfaces even when the infrastructure doesn't. operator_profile · ownership = control-plane rollup + validated press ledger · named entities in the product
anonymized example · snapshot 2026-07-05

Why this exists

HostingBrain began in 2025 as an internal research project: systematically observing Europe's web-provisioned domain population to understand a quietly consolidating industry — who actually hosts the continent's businesses, who is buying whom, and what the books being traded really contain. The dataset grew into the substrate for private analyst briefings on hosting M&A and market structure.

When we decided to open it up, we made a deliberate choice. The analysts we worked with weren't reading dashboards — they were already doing their analysis in conversation with AI assistants. So rather than shipping another BI tool or dumping raw data, we built the dataset into the place where the work already happens: an AI-native connector that answers questions the way an informed colleague would — with the date, the denominator and the caveats attached. Expert sessions don't scale; giving the analyst the expert's dataset, inside their own workflow, does.

As part of opening external access, the project is being spun out into its own company — HostingBrain ApS (under formation, Denmark).

Data an analyst can defend

Every answer carries its as-of date, its denominator, and its caveats. Coverage is reported as a spectrum, and every number states which end it sits on:

  • 285M+ web-provisioned — the outer bound: domains observed with web/DNS provisioning (a ceiling; includes registrar-parked and placeholder domains).
  • 126M+ web-active — the working-web middle bound: resolves to real hosting infrastructure, with parking and registrar/forwarding placeholder IPs excluded (identified by reverse-DNS operator fingerprints, not just IP location — so a placeholder on a major cloud is still excluded).
  • 35M+ confirmed-active business domains — the defensible floor: verified operating email, live content or platform provisioning; parking, registrar placeholders and dead pages excluded. This is a domain classification, not a customer, company or legal-entity count.

We report the whole spectrum and label which end each number sits on. A domain that merely resolves to a shared parking or registrar/forwarding placeholder server is not counted as web-active — even when that server is on a major cloud — and headline business claims use the confirmed-active floor, never the ceiling.

European depth, global benchmark. Our ownership, consolidation and firmographic analysis is European-deep and calibrated against public registry totals — but we don't just rank European ccTLD books; we benchmark European operators against the whole global web-provisioned universe, so every European figure comes with global context. Control-plane attribution is separated from true hosting, calibrated signals from direction-only. When we don't know, the answer says so — that's the product.

How a number is built. HostingBrain separates five signal layers — registration, DNS control plane, web serving, platform provisioning, and ownership — and never attributes a domain to a host from one signal alone. The pipeline is observe → classify → attribute → calibrate → answer, and every answer states its as-of date, denominator, attribution layer, confidence, and known caveats:
layerevidenceconfidence
Registrar / control planenameserver + registrar patternMedium
Web servingorigin IP + reverse-DNS + TLS / platform fingerprintHigh
Ownershippress-validated acquisition ledgerHigh
Business activitylive content + MX + platform provisioningMedium
Caveatbrand retained separate infra, or serves on third-party cloudstated

External scale check: the global registered-domain universe is materially larger than our observed web-provisioned population, and web-server surveys count hostnames and sites differently from our domain-level classification — so our figures are not directly comparable to registry or survey totals, by design.

How it works

HostingBrain is built on the open Model Context Protocol (MCP) — so it lives inside the AI assistant you already use, not behind another login. No vendor lock-in: the same endpoint works in Claude, Claude Code, Cursor, and any MCP-compatible client.

Claude (web, desktop, iOS/iPad): Settings → Connectors → Add custom connector

https://mcp.hostingbrain.ai/mcp

A connect window opens — paste your access key once, done. In Claude Code, the API, Cursor, or any other MCP client, attach the key as a bearer header directly. ChatGPT connector support: on the roadmap.

Access

We're in pre-launch: the free tier is open, paid tiers are invite-only while we onboard early users personally.

Open now

Free

€0
  • Market digitization index
  • Coverage & methodology calibration
  • 30 queries/day
Invite only

Pro

€295/mo
  • Named-provider market structure
  • Book health & peer comparison
  • Consolidation landscape & SaaS-shift analysis
Invite only

Analyst

€1,200/mo — founding: €600
  • Everything in Pro
  • Operator dossiers & ownership evidence
  • Market mapping & footprint dynamics
  • 14-day trial
Invite only

Deal-Pass

€8,500 one-off
  • Full access for one mandate
  • 6–8 weeks, no subscription
  • Expense it to the deal

Free key

Your key is shown once, right here — no email round-trip.

Request an invite

Every request is reviewed personally; we reply by email.

FAQ

What is HostingBrain? An AI-native market-intelligence service covering European web hosting and domain consolidation — market structure, M&A tracking, operator dossiers, book health and market mapping, delivered as an MCP connector inside Claude and other AI assistants.
Where does the data come from? Continuous observation of the web-provisioned domain population — 285M+ domains, 35M+ confirmed-active business domains (a domain classification, not a company count) — refreshed weekly, calibrated against public registry totals, plus a validated source-linked acquisition ledger of 108 M&A events.
How is it different from market reports? It's a live analytical surface, not a PDF: ask in your own words; every answer carries its as-of date, denominator and caveats, so figures are defensible in diligence work.
How do I get access? The free tier is open — a key is issued instantly above. Paid tiers are invite-only during pre-launch; request an invite and we reply personally.

What this is not

Sophisticated buyers trust products that state their boundaries. HostingBrain is not:

  • a revenue estimate, or a substitute for a company's internal metrics;
  • a full customer list, or a legal register of ownership;
  • a claim that DNS or ASN attribution equals hosting — we separate control-plane, serving, and ownership;
  • perfect on resellers, white-label operators, CDNs, agencies or parked portfolios — those are stated as caveats, not hidden.

When we don't know, the answer says so. That's the trust anchor of the whole product.

Trust

Research confidentiality: your query subjects are never visible to other customers, never sold, and query parameters are reduced to theme-level aggregates after 90 days. Honesty over polish: if a number is a floor, a ceiling, or direction-only, the answer says so. Errata: if we materially correct a served figure, subscribers are notified. Details: security · terms · privacy.