The European hosting market, by country
Who effectively owns each market, what hosting really costs there, what businesses run, email
posture and the words buyers actually type — one page per market, aggregate-level and reproducible through the
connector. Snapshot 2026-07-19.
Hosting concentration is national, not continental: measured Europe-wide the market looks fragmented, yet
several countries run on four or five effective providers. These pages give each market its own read — and each
targets the words local buyers actually type, because we measure that too.
Norway — .no
Who owns Norwegian hosting? Four to five owners effectively control the most concentrated market we measure — and the steepest storefront re-prices 19× at the first renewal.
HHI 2,310 · ~4.3 effective providers · 384,612 live businesses · entry from €2.54/mo · buyers search webhotell
Denmark — .dk
The top three owners hold nearly three-quarters of Danish hosting — and fewer than half the storefronts we track disclose a renewal price before you commit.
HHI 2,074 · ~4.8 effective providers · 486,547 live businesses · entry from €3.10/mo · buyers search webhotel
Sweden — .se
Sweden sits one point below the official concentration threshold — consolidation on a knife-edge, with two of three tracked storefronts acquiring on teaser pricing.
HHI 1,499 · ~6.7 effective providers · 646,061 live businesses · entry from €2.63/mo · buyers search webbhotell
Netherlands — .nl
Europe's most open hosting market: two dozen providers fight for 2.3 million Dutch businesses — yet the steepest measured renewal cliff still hits 30×.
HHI 424 · ~23.6 effective providers · 2,278,704 live businesses · entry from €1.99/mo · buyers search webhosting
Germany — .de
Europe's largest hosting market — 4.6 million business domains — where scale wars push the average customer's entry price below €1/month.
HHI 972 · ~10.3 effective providers · 4,630,347 live businesses · entry from €0.84/mo · buyers search webhosting
Every figure is queryable on the free tier via market_concentration,
market_digitization, technology_adoption, market_pricing and
email_security. Named provider shares, per-operator price ladders and the quarterly named
operator ranking live in the product.