The Netherlands is Europe's most open hosting market. Control-plane concentration on the confirmed-active .nl business book is an HHI of just 424 — solidly unconcentrated — with roughly two dozen effective providers and no single owner above about 11%. The market word is webhosting.
Concentration depends on what you fold. The chart shows three readings of the same Netherlands market: visible hosting infrastructure, ownership-folded control-plane (a consolidator's local brands counted as one owner), and the actor-pure market-power number that strips out CDN, SaaS-builder and DNS-infrastructure actors to leave hosting competitors only.
Netherlands's hosting market runs on roughly two dozen effective providers — and the ownership-folded number is a floor, because owners we can't yet attribute only push it higher.
HHI runs 0–10,000; 1,500 and 2,500 are the conventional moderate and high thresholds. All three readings are on the confirmed-active .nl business book (2,162,677 classified domains), with ownership folded using the validated acquisition ledger — a lower bound: owners that are unledgered or hidden behind misconfigured nameservers are missed, so true concentration is at least this high.
Across the 948,615 confirmed-active Dutch business sites we HTTP-enrich and fingerprint: 27.7% carry e-commerce tooling, 46.1% run analytics, and 3.7% sit on a detected website builder. Off the web layer, 15.6% of the full book runs modern hosted email.
Detection reads HTML/CNAME fingerprints — presence, not billing. The builder share is a floor: the catalog does catch some hoster-native editors (generator-tagged), but native builders that emit no markup fingerprint are undercounted, so a low builder number can mean "built local," not "less digital."
Of the 1,764,817 mail-carrying business domains, 87.3% publish SPF but only 30.9% do so with a spoof-rejecting hard fail; 64.9% publish DMARC, of which 14.6% enforce with p=reject and 39.4% publish monitoring-only p=none. Adoption is not enforcement — the gap between publishing a record and actually rejecting forged mail is where the risk lives.
Across 17 tracked Dutch storefronts (captured weekly from in-country vantage points, shared-hosting category only), the median entry-tier price is €1.99/mo ex-VAT. Weight the same storefronts by how many businesses each platform actually serves and the price the average Dutch customer meets is €1.99/mo — identical to the storefront median — scale and field price alike here.
— an intro price below renewal or explicit discount mechanics. That share is a floor: storefronts whose renewal price is not disclosed sit in the denominator.
The median measured renewal cliff in Netherlands is 5.5× — the typical teaser storefront re-prices 5.5-fold at the first renewal — and the steepest measured cliff in the market is 30×. Every hosting anniversary is a repricing event; which operator runs the steepest ladder, and every rung of it, lives in the product.
Pricing coverage: the tracked set represents 42.4% of Netherlands's control-plane customer relationships. Prices are ex-VAT monthly EUR at ECB FX; medians are suppressed below five priced operators.
Dutch businesses search webhosting — written as one word, the way local providers spell it. It is the measured market term, and the .nl market is deep enough that ranking for it is a genuine contest, not a two-horse race.
Measured local hosting vocabulary for Netherlands: webhosting / hosting.
Every figure here is queryable through the HostingBrain connector. In Claude or any MCP-compatible assistant, this is the whole page in one prompt:
“Using HostingBrain, describe the Netherlands hosting market: how concentrated is it (control-plane HHI and effective number of competitors, ownership-folded), how large is the confirmed-active business book, what do businesses run (CMS / e-commerce / builder adoption), what does entry shared hosting cost and how steep are renewal cliffs, and what is the SPF/DMARC posture? Keep it aggregate-level.”
Resolves to market_concentration, market_digitization,
technology_adoption, market_pricing and
email_security (all free tier). See definitions('hhi').
Reproduce this analysis: market_concentration,
market_digitization, technology_adoption, market_pricing and
email_security return every figure above for Netherlands and every other European market — on
the free tier. Named provider shares and price ladders: market_structure,
pricing_profile (Pro).
Ask the follow-up yourself. HostingBrain answers questions like this — with the date, denominator and caveats attached — inside Claude and any MCP-compatible assistant.