Poland is cheap because several operators are fighting for the first transaction, not because one operator sets the price. On the .pl active-domains book, hosting-relationship concentration — hosting competitors only, with CDN, SaaS-builder and DNS-infrastructure actors excluded — is an HHI of 802: about 12.5 effective owners of the customer relationship, and no single actor holds more than 21.9% of it. The market word is hosting, spelled the English way and used the Polish one.
“Concentration” is three different questions, and they have three different answers. Hosting-relationship HHI (802) measures economic market power — who owns the customer relationship — counting hosting competitors only. Hosting-infrastructure HHI (590) measures where the workloads actually run. Control-plane HHI (726) measures the combined ecosystem, and deliberately includes CDN, SaaS-builder and DNS-infrastructure actors alongside hosting groups.
Read as market power, Poland runs on about 12.5 effective owners of the customer relationship; read as infrastructure, the same book spreads across about 16.9 effective hosting infrastructures — a 1.4× gap between who runs the servers and who holds the contract: the market is thinner at the contract than at the rack. Shares follow the same split: the top three owners hold 40.3% of customer relationships, while the top three infrastructures carry 32.6% of the workloads, and on the wider control plane — which also counts CDN, SaaS-builder and DNS actors — the top three come to 38.5%.
An entry price of €0.75/mo is an acquisition number, not the cost of running the service: 11 of the 12 tracked Polish storefronts use teaser mechanics, and storefronts serving 85.9% of captured relationships now publish what year two costs — the disclosure is there; the price behind it still changes. Poland's openness is real; its advertised price is a bid for the first year.
All three readings are drawn from the .pl active-domains book (835,757 active domains) and are ownership-folded — a lower bound. Each reading is renormalised over its own actor set. How the bands and the three readings work.
Across the 323,484 active Polish business sites whose pages we measure and fingerprint: 31.0% carry e-commerce tooling, 50.9% run analytics, and 1.6% sit on a detected website builder. Off the web layer, 6.7% of the full Polish book runs modern hosted email.
Presence, not billing; the builder share is a floor. How technology detection works.
Of the 951,347 mail-carrying business domains, 96.1% publish SPF but only 53.0% do so with a spoof-rejecting hard fail. 59.9% publish DMARC — 4.6% with an enforcing p=reject, 34.1% monitoring-only p=none, both shares of the same mail-carrying book, so enforcement reaches 25.8% of it. Adoption is not enforcement. How to read email posture.
Across 12 tracked Polish storefronts, the median entry-tier price is €0.78/mo ex-VAT. Weight the same storefronts by how many businesses each platform actually serves and the price the average Polish customer meets is €0.75/mo — below the storefront median: among the storefronts we price, which together hold 15.8% of this market's hosting relationships, the larger platforms price below the field.
— a floor, since storefronts that never disclose a renewal price sit in the denominator.
The median measured renewal cliff in Poland is 8× — the typical teaser storefront re-prices 8-fold at the first renewal — and the steepest measured cliff in the market is 49.9×. Weight the same storefronts by the customer relationships each serves and the cliff the average Polish customer meets is 5.9×. Renewal visibility is better than the storefront count suggests: among the storefronts we price, which hold 15.8% of this market's hosting relationships, those serving 85.9% of captured Polish customer relationships publish their renewal price on the page. Per-operator price ladders are in the product.
The tracked set represents 59.1% of the Polish control-plane customer relationships. Price snapshot 2026-09-14; prices are captured on their own cadence. How prices are captured, normalised and suppressed.
Polish businesses search hosting and domen — the English loanword is the market term here, but the sales vocabulary around it is entirely Polish: szybki, tanie, wsparcie, wydajność.
Measured from Polish storefronts, sized by how many providers use each term.
The two terms buyers search most: hosting / domen. How this is measured.
Every figure here is queryable through the HostingBrain connector, free tier. In Claude or any MCP-compatible assistant, this is the whole page in one prompt:
“Using HostingBrain, describe the Poland hosting market: how concentrated is it — give me the actor-pure hosting-relationship HHI and effective owners for market power, and the hosting-infrastructure and control-plane readings beside it, ownership-folded — how large is the active-domains book, what do businesses run (CMS / e-commerce / builder adoption), what does entry shared hosting cost and how steep are renewal cliffs, and what is the SPF/DMARC posture? Keep it aggregate-level.”
Ask the follow-up yourself. HostingBrain answers questions like this — with the date, denominator and caveats attached — inside Claude and any MCP-compatible assistant. Named provider shares and per-operator price ladders are on Pro.