Poland is cheap because several operators are fighting for the first transaction, not because one operator sets the price. On the confirmed-active .pl business book, hosting-relationship concentration — hosting competitors only, with CDN, SaaS-builder and DNS-infrastructure actors excluded — is an HHI of 875: about 11.4 effective owners of the customer relationship, and no single actor holds more than 23.5% of it. The market word is hosting, spelled the English way and used the Polish one.
“Concentration” is three different questions, and they have three different answers. Hosting-relationship HHI (875) measures economic market power — who owns the customer relationship — counting hosting competitors only. Hosting-infrastructure HHI (596) measures where the workloads actually run. Control-plane HHI (718) measures the combined ecosystem, and deliberately includes CDN, SaaS-builder and DNS-infrastructure actors alongside hosting groups. For a market-power reading — who can raise prices — the first is the one that counts, and it is the number this page leads with.
Read as market power, Poland runs on about 11.4 effective owners of the customer relationship; read as infrastructure, the same book spreads across about 16.8 effective hosting infrastructures — a 1.5× gap between who runs the servers and who holds the contract: the market is thinner at the contract than at the rack. Shares follow the same split: the top three owners hold 41.8% of customer relationships, while the top three infrastructures carry 33.2% of the workloads, and on the wider control plane — which also counts CDN, SaaS-builder and DNS actors — the top three come to 37.5%. Three denominators, three numbers; quoting one against another is the error these pages are built to avoid.
An entry price of €0.77/mo is an acquisition number, not the cost of running the service: all 7 tracked Polish storefronts use teaser mechanics, and storefronts serving only 60.5% of captured relationships publish what year two costs. Poland's openness is real; its advertised price is a bid for the first year.
All three readings are drawn from the confirmed-active .pl business book (929,794 classified domains) and are ownership-folded, which makes them a lower bound. They do not share one base: only the control-plane reading is measured on that full figure, while the infrastructure and relationship readings are each renormalised over their own actor set, so their shares must never be read against it. How the bands and the three readings work.
Across the 268,672 confirmed-active Polish business sites we HTTP-enrich and fingerprint: 31.8% carry e-commerce tooling, 50.7% run analytics, and 1.6% sit on a detected website builder. Off the web layer, 6.8% of the full book runs modern hosted email.
Presence, not billing; the builder share is a floor. How technology detection works.
Of the 889,823 mail-carrying business domains, 96.2% publish SPF but only 53.3% do so with a spoof-rejecting hard fail; 60.6% publish DMARC, of which 5.3% enforce with p=reject and 34.7% publish monitoring-only p=none. Adoption is not enforcement — the gap between publishing a record and actually rejecting forged mail is where the risk lives.
Across 7 tracked Polish storefronts, the median entry-tier price is €0.78/mo ex-VAT. Weight the same storefronts by how many businesses each platform actually serves and the price the average Polish customer meets is €0.77/mo — below the storefront median — the biggest platforms here price below the field.
— a floor, since storefronts that never disclose a renewal price sit in the denominator.
Fewer than five tracked Polish storefronts publish a measurable renewal price, so we do not state a measured market renewal cliff — a median over three storefronts would be an anecdote, not a statistic. Renewal visibility is better than the storefront count suggests: storefronts serving 60.5% of captured Polish customer relationships publish their renewal price on the page.
The tracked set represents 57.6% of Poland's control-plane customer relationships. How prices are captured, normalised and suppressed.
Polish businesses search hosting and domen — the English loanword is the market term here, but the sales vocabulary around it is entirely Polish: szybki, tanie, wsparcie, wydajność.
Measured from Polish storefronts, sized by how many providers use each term.
The two terms buyers search most: hosting / domen. How this is measured.
Every figure here is queryable through the HostingBrain connector. In Claude or any MCP-compatible assistant, this is the whole page in one prompt:
“Using HostingBrain, describe the Poland hosting market: how concentrated is it — give me the actor-pure hosting-relationship HHI and effective owners for market power, and the hosting-infrastructure and control-plane readings beside it, ownership-folded — how large is the confirmed-active business book, what do businesses run (CMS / e-commerce / builder adoption), what does entry shared hosting cost and how steep are renewal cliffs, and what is the SPF/DMARC posture? Keep it aggregate-level.”
Resolves to market_concentration, market_digitization,
technology_adoption, market_pricing and
email_security (all free tier). See definitions('hhi').
Reproduce this analysis: market_concentration,
market_digitization, technology_adoption, market_pricing and
email_security return every figure above for Poland and every other European market — on
the free tier. Named provider shares and price ladders: market_structure,
pricing_profile (Pro).
Ask the follow-up yourself. HostingBrain answers questions like this — with the date, denominator and caveats attached — inside Claude and any MCP-compatible assistant.