Sweden sits right on the line. Control-plane concentration on the confirmed-active .se business book is an HHI of 1,499 — one point below the moderate-concentration threshold — with about seven effective providers. The market word is webbhotell.
Concentration depends on what you fold. The chart shows three readings of the same Sweden market: visible hosting infrastructure, ownership-folded control-plane (a consolidator's local brands counted as one owner), and the actor-pure market-power number that strips out CDN, SaaS-builder and DNS-infrastructure actors to leave hosting competitors only.
Sweden's hosting market runs on roughly about seven effective providers — and the ownership-folded number is a floor, because owners we can't yet attribute only push it higher.
HHI runs 0–10,000; 1,500 and 2,500 are the conventional moderate and high thresholds. All three readings are on the confirmed-active .se business book (609,000 classified domains), with ownership folded using the validated acquisition ledger — a lower bound: owners that are unledgered or hidden behind misconfigured nameservers are missed, so true concentration is at least this high.
Across the 213,914 confirmed-active Swedish business sites we HTTP-enrich and fingerprint: 28.9% carry e-commerce tooling, 42.0% run analytics, and 5.1% sit on a detected website builder. Off the web layer, 16.8% of the full book runs modern hosted email.
Detection reads HTML/CNAME fingerprints — presence, not billing. The builder share is a floor: the catalog does catch some hoster-native editors (generator-tagged), but native builders that emit no markup fingerprint are undercounted, so a low builder number can mean "built local," not "less digital."
Of the 468,595 mail-carrying business domains, 69.3% publish SPF but only 40.5% do so with a spoof-rejecting hard fail; 30.1% publish DMARC, of which 6.7% enforce with p=reject and 19.4% publish monitoring-only p=none. Adoption is not enforcement — the gap between publishing a record and actually rejecting forged mail is where the risk lives.
Across 9 tracked Swedish storefronts (captured weekly from in-country vantage points, shared-hosting category only), the median entry-tier price is €2.90/mo ex-VAT. Weight the same storefronts by how many businesses each platform actually serves and the price the average Swedish customer meets is €2.63/mo — below the storefront median — the biggest platforms here price below the field.
— an intro price below renewal or explicit discount mechanics. That share is a floor: storefronts whose renewal price is not disclosed sit in the denominator.
Fewer than five tracked Swedish storefronts publish a measurable renewal price, so we do not state a market renewal cliff — a median over three storefronts would be an anecdote, not a statistic. The thin disclosure is itself a finding: most Swedish buyers cannot see the renewal price before they commit.
Pricing coverage: the tracked set represents 65.6% of Sweden's control-plane customer relationships. Prices are ex-VAT monthly EUR at ECB FX; medians are suppressed below five priced operators.
Swedish businesses search webbhotell and domän. The English “hosting” barely registers locally — measured vocabulary, not a guess: it is what Swedish providers optimize their storefronts for.
Measured local hosting vocabulary for Sweden: webbhotell / domän.
Every figure here is queryable through the HostingBrain connector. In Claude or any MCP-compatible assistant, this is the whole page in one prompt:
“Using HostingBrain, describe the Sweden hosting market: how concentrated is it (control-plane HHI and effective number of competitors, ownership-folded), how large is the confirmed-active business book, what do businesses run (CMS / e-commerce / builder adoption), what does entry shared hosting cost and how steep are renewal cliffs, and what is the SPF/DMARC posture? Keep it aggregate-level.”
Resolves to market_concentration, market_digitization,
technology_adoption, market_pricing and
email_security (all free tier). See definitions('hhi').
Reproduce this analysis: market_concentration,
market_digitization, technology_adoption, market_pricing and
email_security return every figure above for Sweden and every other European market — on
the free tier. Named provider shares and price ladders: market_structure,
pricing_profile (Pro).
Ask the follow-up yourself. HostingBrain answers questions like this — with the date, denominator and caveats attached — inside Claude and any MCP-compatible assistant.